Explore how Moz drives ROI with a proven track record of success. Link building is an isolated activity with no integration. net, the leading blog on agile marketing, and I'm here to talk to you today about agile marketing. 2d. Link [lingk] noun: anything serving to connect one part or thing with another. 4. Whiteboard Friday | Link Building. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it. Comparing link metrics against top competitors. This week we're talking about the pitfalls of doing SEO backlink analysis. Much like keyword research, link research can be done with Chrome Extensions in some instances. On Page Semantic Optimisation. How to Use OSE. Howdy Moz fans, and welcome to another edition of Whiteboard Friday. Hi SEOmoz fans. SEO's Dilemma – Link Building vs. In our 2016 survey, the percentage of Agency respondents versus In-House has actually increased. Another key element of semantic ‘link building’ is to build out your relevance to widen the scope of what you are ‘about’. So secondly, when you come to present to executive stakeholders, and whether this is a formal presentation with a whiteboard and slides and all of that kind of stuff, or whether it's in a meeting and you're just proposing an idea, I want you to keep this slightly weirdly named BORA acronym in mind. 5–10 weeks: Wait for those links to take effect!Link Explorer Explore over 40 trillion links for powerful backlink data. The idea is don't put all of your content value and link value into the same bucket. Be cool about it—a simple "Hey, I thought you'd like this, check it out" is often enough. 0 is the use of our Spam Score. I'm Cyrus Shepard. We're running our dedicated link building conference in London on Friday 30th March (costing £449 - or £349 with the SEOmoz PRO discount) and in Boston on Monday 2nd April (costing $699 - or $549 with the SEOmoz. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Learn more Try Moz Pro free. In December of 2022, Google announced that they did a link spam update, and they told us that they tried to nullify “spammy” links at scale. #6 off-site local rankings factor: Quantity of Inbound Links to Domain from Locally-Relevant Domains. Read this post Comments. Paddy Moogan walks through 3 ways to through three methods to evolve your link building efforts by. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you're creative in your searches, you can find these, apply for them, sponsor them or volunteer and almost. Description of Historic Place. Back. So thanks for joining us on this Whiteboard Friday. #1 - Awards. 301'ing these URLs to relevant pages on your site can. Moz Local. Read this postThis video that told the story about a modern day knifemaker who makes his knives by hand attracted links from the NY Times, FastCoDesign, Huffington Post, and Gizmodo to his business site, Cut Brooklyn . Most SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. This hurts people on the SEO side. Check out Google Maps if you're in local. In today's Whiteboard Friday, Rand takes us through the inherent challenges of reputation management SEO and tactics for doing it effectively. There are a few. This week we're chatting about finding sites that your audience visits so that you can better market to them. Security critically important. MozBar See top SEO metrics for free as you browse the web. Howdy, Moz fans. So this is effectively you can use your analytics platform or you can use Google Search Console to pull down 12 months' worth of organic data by month. Linkstant, so it's a product by Rob Ousbey and Tom Critchlow, formerly of Distilled. This post is to help with some more obscure, less direct link building tactics. Just click on the "View in OSE Classic" link in the top right, and we'll default to the old version. As I mentioned earlier, links are fundamental to Google’s algorithm. As digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative. This week we're going to chat about links in headers and footers, in navigation versus content, and how that can affect both internal and external links and the link equity and link value that they pass to your website or to another website if you're. Link Explorer Explore over 40 trillion links for powerful backlink data. Moz Pro tracks your progress over time and offers robust research tools to make link building easier & more effective. This week we're going to look at some better alternatives to the expert roundup-style content that's become extremely popular on the web. We've included some of our favorite episodes here, and find the. More Free SEO. Moz’s Post Moz 151,460 followers 1mo Report this post Report Report. Calculators, Character Counters, URL Shorteners, all these simple tools are used constantly. I've just presented at MozCon, and we did 35 ways to get links in 35 minutes. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. 11. When you add internal links to your page, it gives people the opportunity to visit other relevant pages on your site, thereby improving your engagement metrics. And I'm not going to get too much in deep in this particular case because I already did a Whiteboard Friday some months ago about this particular topic. Moz first published the Beginner's Guide to Link Building in 2014. Britney Muller goes into more detail on using images for link building in this Whiteboard Friday. I tried reciprocal link building (and did some pretty dumb stuff). For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. Rand shares 18 tips to help inform your strategy, going into detail about their attributes, internal vs. We can’t just say that a link is relevant or not. Read this post The Ultimate Low-Hanging Fruit SEO Strategy — Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. This is our Moz-shaped superpower. The navigation at the very top. With updates like Hummingbird, Google is getting better and better at determining what's. Welcome to 2023! In the first Whiteboard Friday of the new year, Paddy walks through three methods to evolve your link building efforts — not reinventing the wheel, but by improving what you currently do. 4. If you have a strong bond with your community, explain the basics of SEO to them and ask them to help you out. The Power of Moz Data via API. Learn more Try Moz Pro free. Please keep your comments TAGFEE by following the community etiquette. Community. The Power of Moz Data via API. Colby Stream, Page One Power. DO fix broken links. Broken link building is a very popular practice that works on the premise of helping webmasters fix their broken links by providing a superior alternative for them to link to. Howdy Moz fans and welcome to another edition of Whiteboard Friday. First off, when you have an issue, let's say you've got a piece of content that you know you want to create, a topic you know you're going to address that topic. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. Welcome to another edition of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a. Link-building is an essential part of #SEO, but it can be a frustrating, tedious process. This question was posed in the Moz Q&A Forum, which I deeply love, by Alex Moravek -- I might not be saying your name right,. Google’s local algorithm demands different tactics for link building. Learn more Try Moz Pro free. Plenty of websites that make it easy for you to contribute don't make it easy to earn a followed link from those contributions. The rankings rise, in the case where a page is ranking position four, a new link. Linkbuilding: can't do it alone, can't not do it! While some people may prefer to avoid interaction with people they don't see every day, others flourish when communicating with strangers. We're going to be discussing when you should use it and what links you should. 8% of the American disabled population has access to the internet. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. DmR – Domain mozRank, similar to mR, but on a DOMAIN level. This week Rand discusses Trust as a ranking factor: how it originated, what it may look like, and how you can use it when planning your link building campaigns. 😕 or you don't what makes a good link-building metric and how to use multiple ones together. If you help someone out, they find it much harder to say no when you ask something from them. For Moz fans! Welcome to another edition of Whiteboard Friday. The most famous video series in all of SEO, Rand Fishkin started filming this series when Moz was a very young company that didn't even sell software. Good personalized outreach is impossible to scale effectively, and it's. You've got your chance of earning that link. Nearly every city, every industry and many communities on the web have annual awards they give to individuals, websites or companies. How Google's Panda Update Changed SEO Best Practices Forever. Whether you're just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your. Although you can easily find lists with 21 , 66, 69, 75, 101 or even 131 link building strategies, numbered (link building) tip lists remain very popular. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 2 weeks–1 month: Execute! It’ll take awhile to write all the emails you need to write, and respond to the feedback you get. 😕 or you don't what makes a good link-building metric and how to use multiple ones together. The Noob Guide to Online Marketing is arguably the greatest single post of all time. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. Reduce redirects. Today we're going to be talking about a big topic — Google's Disavow Tool. For today's Whiteboard Friday, I'll be covering eight tips to help you build more links. The Power of Moz Data via API. In today's Whiteboard Friday, Rand explores both sides of the argument, offering some concrete advice to SEOs on how they can navigate today's waters. Nowadays though, link farming is an almost surefire way to get yourself into some big trouble with the engines. Moz on LinkedIn: Top Tips for Non-Spammy Link Building — Whiteboard Friday Did you know that Google uses an AI-based spam prevention system to nullify links? 🥊🖇️ Learn. The Power of Moz Data via API. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. See critical SEO metrics as you browse the web with. High ROI link building, know the cost of everything you're producing and how much value you're getting out of it. If you don’t agree, well, it’s at least my favorite. LINK BUILDING. Agile marketing is an approach to marketing that takes its. By: James Agate. Sort max PA into buckets: 1-10, 11-20, etc. I apologize about that. In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority. New Releases. In today's Whiteboard Friday, Ruth Burr shares her tips on finding link targets online and building…In the 2013 survey, 10% of respondents said their company spent $50k+ per month on link building, so it appears that the upper limit to link building spend may have decreased slightly across the industry. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. And when you get out on stage, it'll change from an experience of feeling like something you want to do to something that you're crazy excited to do. Customers are simultaneously struggling to cope with their living costs, which in turn affects companies and what products they can sell, and agencies and in-house teams come under more pressure to get more results, with limited. Explore how Moz drives ROI with a proven track record of success. Within each section, you fill in data relating to the value of the link. It might be a paid subscription. I'm not trying to condemn any particular method of link building. Click "More>>" under the who links the most section. I prefer "link earning" — a phrase I’ve borrowed from Danny Sullivan’s legendary rant and Rand Fishkin’s Whiteboard Friday — but I see no reason why our efforts and successes should be constrained by links. Competitive Research Uncover valuable insights on your organic search competitors. . There are a few ways you can build links doing this, so I'll break down each of my favorites. The first one is a strong psychological nudge that you own and control 100% of the time, and that is really branding and naming conventions. Internal links are one of those essential SEO items you have to get right to avoid getting them really wrong. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This week we are thrilled to have Mike King join us again for another amazing Whiteboard Friday. Today we're going to talk a little bit about social media and using social to earn links. The Power of Moz Data via API. I'm not trying to be egotistical, but I want you to understand that this isn’t a story about. Be the last click. If Google is looking to diversify results then the more words and phrases you can associate yourself with the better. Competitive Research Uncover valuable insights on your organic search competitors. Moz Local. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. My first favorite is finding broken links on blogrolls and links pages and asking to replace one with a link to your site. Step 1: Build the “Big List”. The first one is best of keyword. It works like this. Advanced SEO typically involves technical concepts that are somewhat advanced,. This week we're chatting about finding sites that your audience visits so that you can better market to them. This hurts a lot of people. So some of you probably have seen April 11th, Google made this big move. Easy to Implement Tactics for Local Link Building — Whiteboard Friday. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of links. More Free SEO. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. October 2, 2023. Link building is the promotion of your website with the primary goal of securing a hyperlink to your page. Today we're talking about link building and specifically four tactics that are relatively creative, not talked about a ton in the SEO sphere, that can help you get some direct links to virtually any kind of site. Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. The Beginner's Guide to Content Marketing : If you’re brand new to. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. This week on Whiteboard Friday, Rand talks about the "war" that happens in the spam game. Explore how Moz drives ROI with a proven track record of success. advertorial, and is educational, or. A lot of people in the SEO field have this idea that, hey, the first thing that I should do when I am trying to do some link building is see who is ranking in the top ten. Approach link building with a relationship in mind and you're sure to have a better chance of success. But it is not the only reason to build links. This week, we're going back in time — all the way to 2017 — for her concrete advice on an important part of building links: image link building. MozBar See top SEO metrics for free as you browse the web. Happy Friday, Moz fans! In today's Whiteboard Friday episode, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future. New Releases Get the scoop on the latest and greatest from Moz. Internal processes have to bend or break in order to accommodate link building. Click on it to open a high resolution image in a new tab! Video transcription. Whiteboard Friday. 5 Ways to Get More with Less Through Link Building — Whiteboard Friday moz. Let's go old. The only benefit of link building is algorithmic. Back in the day, building your own network of sites designed to link to each other and build link popularity was an easy way to help boost your rankings. cm/3wdg0VW #. We can talk about how to get to that topic in a future Whiteboard Friday, and we've had some in the past certainly around keyword. com. With nearly 30 trillion links in our index, you can rest assured that we will find. The Power of Moz Data via API. This week's video is about Core Web Vitals. Click on the whiteboard image. This is the modus operandi for link building. The lessons Rand has learned from building and growing Moz are almost old enough to drive. In today's Whiteboard Friday, Rand discusses the egress of old link building practices and ingress of new (old) link earning strategies that will help your site stay relevant in the SERPs. This week on Whiteboard Friday, Rand talks about the "war" that happens in the spam game. g. 1–3 months: Prospect for potential sites to target, and pull together the content that you need to entice those links. More Free SEO. Sometimes you build links that shoot your website to the top of the rankings, while other links are worse than worthless. Eric was one of the pioneers of the SEO industry. Competitive Research Uncover valuable insights on your organic search competitors. More Free SEO Tools Explore all the free SEO tools Moz has to offer. Either way, having a budget of $200 per month vs. Our study used quadratic mean calculations on the Spearman correlations. The past 12 months have been brutal for many traditional forms of link building. Today, I'm going to talk to you about harnessing the power of feedback when it comes to. Hey, Moz fans, this is Jim Ewel. Moz Link Explorer: Our most popular SEO tool, Link Explorer lets you accurately explore the backlink profile of any site. They sent out a bunch of penalties to, well, a noticeably large number of. Join Us! By: Angela Petteys. 2. Number four, I actually really like this one. 23% of the American disabled population state they never browse the internet at all. Province building new homes to meet full spectrum of housing needs: The B. Howdy, Moz fans, and welcome to another edition of Whiteboard. Bing powers Bing. Selecting pages for a targeted-impact link building campaign. You get the idea. Link Building & Link Earning Tactics. Explore how Moz drives ROI with a proven track record of success. Rob is still at Distilled. Do better link building with a free trial of Moz Pro. The first and easiest step is just to gather your backlink data from Link Explorer's huge backlink index. The only benefit of link building is algorithmic. Link Explorer Explore over 40 trillion links for powerful backlink data. Link building/earning is essential in online marketing, and not just because it improves your SEO. Social Media abuse. Implementation Phase 2. If you are feeling bold, you can even ask them to link to you using your keywords as anchor text. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. If you are in the local space, you're going to want to check out Google Maps, which can send a tremendous amount of traffic. #1 - Awards. Hey, Moz fans. Given the importance of link. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. New Releases Get the scoop on the latest and greatest from Moz. This week, I'm going to help you avoid having to directly ask for links. 4. In today’s Whiteboard Friday, Aleyda helps develop this low-hanging fruit analysis in parallel of the usual SEO process. Broken [broh-kuhn] adjective: not functioning properly; out of working order. Link building for local SEO. This week we're talking about guest blogging strategies. Today we're talking about link building and specifically four tactics that are relatively creative, not talked about a ton in the SEO sphere, that can help you get some direct links to virtually any kind of site. You've worked hard to get here, but this is the most precarious part of the equation. g. 8 Share 454 views 10 months ago Whiteboard Friday: SEO & Accessibility Series Measuring the impact of link building can be tricky, but it's easier when you know how. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. You've finally. This week, Britney Muller kicks off a new Whiteboard Friday series on modern link building. The SEO world was looking to transition to more holistic, value-added forms of link. As SEOs, we tend to come from an audit mindset, to look for things that are wrong and to try and decide what is the best way of. Link Building. This week we're chatting about the attributes that influence a link's value and which ones we might still need to care about. 7. Link Explorer Explore over 40 trillion links for powerful backlink data. The Power of Moz Data via API. Real link-love takes a long-term view and a commitment that too many website owners seem unwilling to make. The Power of Moz Data via API. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. But keep in mind new features and enhancements, like improved performance and Link Opportunities, will. I want to tell you a story to try to convince you that building strong, natural links is worth the effort. Well, then I might make another version, risk-averse-linkbuilding, and then in my out linking. Moz Local. Link Reclamation. I look forward to discussing more details about anchor text in the comments and hope to see you again all next week for another edition of Whiteboard Friday. Three Ways to Evolve Your Link Building in 2023 — Whiteboard Friday. Whiteboard Friday. Link Building. " You'll get an overlay with a three-step form like the one below. Let's say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building. High-Value Tactics, Future-Proof Link Building. Preparing a link building campaign often involves helping the client refine their goals in order to be able to effectively measure the campaign. Your All-In-One Suite of SEO Tools. Click the “Create Alert” button, and alerts will be sent to your selected inbox going forward. The navigation at the top needs to do a few things. Kavi outlines a four-step process for building resource and content libraries. It was voted number one at MozCon. Moz was the first & remains the most trusted SEO company. As marketers and SEOs we all have asked our selves at one time or another how we can use Social Media to build links. Register a memorable domain for it like springbreakbeaches. Link Explorer. Community. After that just make an embed code for it and stick a. New Feature: Moz Pro. Here are some tips for writing a good subject line: Keep it short and to the point. For a variety of reasons, some authors—no matter how well. Please keep your comments TAGFEE by following the community etiquette. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This is one of the best ways to start a link building campaign and can lead to positive results, some of the best tools for this job are: Open Site Explorer (Free / SEOmoz Pro Members) OSE. We have a great tool here at Moz, Link Explorer, that does page-level link intersect. That's when you know that your internal links are working when you improve engagement. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth. But you've got to have a base of links. 2. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. It also helps a website be discovered (click-through visitors. Sitewide, Reciprocal, and Directory links often have a bad rap because in the last several years they've largely become synonymous with cheap, spammy, dishonest, and largely useless scam SEO offers. You might find yourself going super deep into technical SEO. Link Building. Moz was the first & remains the most trusted SEO company. Meyers. edu site with a department page or sports team page that looks like crap. It was voted number one at MozCon. This time around, Google has - among other things - improved their ability to detect scraper sites and. Other well-known link building agencies charge around $160–$180 USD for their services. Passive link building is about positioning you and your blog in a way that gets as many people as possible applying to guest post on your site. "Our link building campaign will help us capture 40% more of the Mozzy. Read this post 5 Ways to Get More with Less Through Link Building — Whiteboard Friday. The Noob Guide to Online Marketing is arguably the greatest single post of all time. In this 2018 edition of Whiteboard Friday, guest host Paddy Moogan shares strategies to achieve sustainable link building, the kind that makes your content efforts… For example, the people at LinksHero charge from $3k USD and promise to build around 5–15 links per month. I think it's the best tool for this specific task in the SEO industry, not because I'm biased, because I actually use it. Complete Local SEO Management. MozBar See top SEO metrics for free as you browse the web. This isn't to say that one needs $2,000 to build links, but for the purpose of this article it helps to keep things in. Read this post 5 Ways to Get More with Less Through Link Building — Whiteboard Friday. Building SEO-Focused Pages to Serve Topics & People Rather than Keywords & Rankings. Power your SEO with the proven, most accurate link metrics in the industry, powered by our index of trillions of. This week we're chatting on some of the changes that Google has made that are forcing marketers to invest more and more in building loyal audiences before they do SEO. Complete Local SEO Management. Tip 1: Reviews. Low level spam, mostly trackback and RSS -> low level cloaking -> link directory creation on separate sites. The local search algorithm is different, so local link building is different. Linking root. MozBar See top SEO metrics for free as you browse the web. Complete Local SEO Management. Get the scoop on the latest and greatest from Moz. Offer to redesign, adhering to University guidelines. In fact, I think a natural link profile only has a small subset of its links coming with anchor text rich keywords. Link Explorer Explore over 40 trillion links for powerful backlink data. It might be a paid subscription. The answer may be Advanced SEO. It varies from person to person, but let's just say you probably won't master these in your first few months. It's great for reputation management, especially if you're looking for names. A (Re)Introduction to Guest Posting. external links, ideal link structures, and much, much more in this edition of Whiteboard Friday. This week we're talking about the pitfalls of doing SEO backlink analysis. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. If you’re wondering where my agency stands, we’re from a bunch that charge per number of acquired links, post-factum. Avoid overuse of capital letters. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of. Whiteboard Friday. This week I want to talk a little bit, philosophically, about something that's happened with the Web, that's happened as a result of how Google is keeping up with webspam and how their algorithms are evolving. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. 25 billion+ keyword index. One of its most popular and influential content marketing campaigns is the Whiteboard Friday series, which. In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Make sure the content in question is actually relevant to what they do/like; one awesome thing about relationship-based link building is that you may actually get content ideas by listening to what your new friends have to say. I'm Paddy, I work at Distilled. In Bellroy's case, they don't really need to highlight anything. Building 1020 is a long, one-storey L-shaped wood frame structure with a flat roof, a raised concrete-topped rubble foundation, shiplap siding, a. Oct 5, 2015 - Explore KAFE | Time Saving Tips for th's board "Moz - Whiteboard Friday", followed by 519 people on Pinterest. Lots of prof hate to build websites but somebody has to do it for the department. Read this post. Link Explorer Explore over 40 trillion links for powerful backlink data. Tom Mansell talks about quantifying predicted SEO value, closing performance gaps, and calculating ROI. There's a lot of savvy sort of folks at the intersection of SEO and content marketing who are. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time with members of different teams from different. The essential SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. This time around, Google has - among other things - improved their ability to detect scraper sites and. Click the “Create Alert” button, and alerts will be sent to your selected inbox going forward. I'd search the engines for links that pointed to the competition, find relevant directories and link lists, email relevant sites and beg, borrow or bribe (aka buy advertising) to get a link. Hey, SEOmoz fans! Welcome to another edition of Whiteboard Friday. The navigation at the very top. Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. In this week’s Whiteboard Friday episode, Shawn walks you through four steps to overcome the challenge of gaining prioritization for your SEO projects, and how to connect your initiatives with a business’s timelines and goals. I’ve provided common SEO deliverables that support each of these steps; however, this is by no means an exhaustive list. find an . We're going to go through eight link building tips in eight minutes. Link Building. Each time I attend an SEO conference I hear one story over and over.